Education field marketing

You will collaborate with Education or other Apple teammates from all areas of the company and with our channel partners to design and implement strategies to target directly both K12 and Higher Education Markets with demand generation activities, events or driving Apple’s participation across industry events. Also you’ll be responsible for the logistics and experience design of leadership summits, training, channel and customer events.. . You will also lead and design back to school campaigns that encompass Demand Generation, Communications, Events and Training focused on the Markets. You will help to launch new programs or initiatives in the country, keeping track of how they’re doing, analyze the results and make them better.. . You will to execute advocacy programs and develop our education communities through demand generation activities, engaging different targeted audiences that results on sales pipeline and program adoption.. . You will also support all other programs and initiatives by implementing marketing guidelines, lead agency relationships, vendors set up and budget management

.. . Main Activities:
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- manage strategic field marketing and sales enablement programs and drive execution through the education sales team.. .
- identify internal communications, sales tools, and training to support the team in the form of discussion guides, at a glance documents, webcasts, and online training.. .
- research and explore new ideas to innovate and improve internal communications and sales resources.. .
- be the point of contact for the education channel and sales team and ensure they receive the marketing information, sales tools, and marketing programs needed to support their sales goals.. .
- interact with institutional customers in all three representative audience areas—academic leaders, it, and educators. have complete market understanding of these customers—customer profile, market landscapes, concerns, messages, and competitive issues.. .
- you will be leader for the strategy and implementation of customer events and conferences.. .
- work with ww education marketing to develop a sales enablement plan to support new products and programs.. .
- corporate education programs management, such as campus rep program and apple distinguished school.. .
- identify customer success stories and partner with pr team to communicate them.. .
- collaborate with ww marketing on webpages and customer facing materials.. .
- budget and agency management.. .. .