Home Category Lead

Dyson is a global technology enterprise.We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launchedinMexico in 2018 as our first step into Latin America. Our Mexico office is located in the Polanco areaof Mexico Cityand our expandingteam is akey contributor inhelping us delivergrowth throughout the market.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the Role:

The Home Category Lead will facilitate our Home and Wearables Categories strategy execution in MX and supporting the Category Manager and Category team. Also, assist with all marketing elements including but not limited to media strategy, asset management, competitive research, event Marketing and consumer Activation Programs.

The ideal candidate will have the ability to work in a cross functional setting and provide regular analytics on category performance, as well as support the category with inputs on presentations and internal meetings.

Develop and execute clear and compelling Go To Market plans which will drive incremental sales growth, share gains and positive brand attributes

Develop innovative and non-traditional ways to GTM to support brand objectives.

Work with internal marketing partners to develop effective brand communications including Online and In-store distribution channels;
work with the Sr. Category Manager and Category Director to manage a media plan for category.

Collaborate with internal and external partners to execute GTM plans including new product launches, advertising creative, pricing, in-store execution, point of sale, promotions etc.

Work effectively with the Global team to ensure that there is alignment wherever possible and sensible.

Manage all aspects of bringing new products and technology to market to ensure successful launches

Evaluate ROI of promo and marketing campaigns and adjust plans as necessary.

Assist with the design of packaging and retail point-of-sale messaging strategies

Work with sales team to develop marketing plans, trade activations (POS).

Partner with Retail team to develop and deliver sales presentations and materials to ensure retail success.

Partner with the Retail team to track and analyze in-market implementation.

Evaluate and action upon market share changes and competitive threats in the short term.

Propose and develop go to market launch plans for new products. (product in life and project in life.)

Manage media campaigns from planning through to execution.

Collaborate with Category Director and/or Sr. Marketing Manager to execute GTM plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.

Work with internal marketing team to develop effective campaign strategy across all paid, owned and earned channels.

Work effectively with the Global team to ensure that there is alignment wherever possible and sensible

Coordinate with Retail Marketing team to ensure cohesive messaging across all channels

Work closely with sales and retail teams on marketing initiatives to support Dyson’s strategic goals

Collaborate with PR, media and marketing partners as well as Dyson’s agency of record to drive business objectives.

Fulfill other duties as required

Relish the opportunities to pick up new activities that fall broadly in the purpose of the role

Fix things that need fixing

Identify problems and find solutions

About You:

Bachelor’s Degree required, preferably in Marketing, Digital Marketing, Advertising or Business Administration.

A minimum of 4 years of related experience;
or 3 years of equivalent work experience in digital marketing.

Strong knowledge of Excel;
the ability to produce graphs and tables, use spreadsheets efficiently, and perform calculations and automation to process large volumes of data.

Problem Solving;
must be able to critically analyze data and tackle problems and present viable solutions.

Strong communication skills;
this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.

Knowledge of Media channels and marketplace trends.

Meets deadlines, prioritizes appropriately, copes well with a fast-paced environment

Team player;
this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.

Creativity;
this person needs to beopen to new ideas, adventurous and practical simultaneously.

Flexibility;
this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

About Us

At Dyson we are focused on solving the problems that others have ignored;
solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

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