Manager Marketing Communications Mexico

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Manager Marketing Communications Mexico Apply locations Mexico ECoE - Guadalajara Home Office - ECoE Mexico time type Full time posted on Posted 2 Days Ago job requisition id Req-29538

TITLE:
Marketing Communications Manager - MX

LOCATION:
Mexico

REPORTS TO:
Global Head of Brand &
Marketing Communications with functional reporting line to Regional Marketing Director

DIRECT REPORTS:
0

Ingredion is hiring a Marketing Communications Manager, MX who is responsible for driving all marketing communication activity in the region, inclusive of content development and planning. This position will shape the global IMC plan, providing regional specific inputs. They will then deploy this plan in region, along with any region-specific initiatives. They will be part of the global Brand and Marketing Communication Center of Excellence (COE) and work very closely with the region marketing leadership and the global Digital COE. They will manage deliverables with agency partner(s) as well as manage the marketing calendar and content planning process, including the development (and adaptation) of creative and copy writing of marketing communications activities and materials and co-ordinate approvals. They will also ensure region alignment to global COE methodologies, guidelines, processes, tools, and best practices.

As a marketing communication and content lead for MX, your responsibilities will include:

• Collaborates to shape the T&
  HS segment annual globalmarcoms plan ensuring it captures regional needs
• Develops region executional calendar, including product launches and category campaigns, to drive demand for new and existing solutions. Ensure alignment of event, social and campaign plans to the global annual marcoms plan
• Leads specific projects for the region to deploy the global segment communication plan
• Ensures regional content / assets are up to date, localized and translated
• Develops and delivers high impact communications plans and go-to-market tools for regional new product launches
• Collaborates with cross-functional teams including category marketing, technical and sales teams to develop necessary G2M enablement materials needed for the region
• Develops regional product focused materials to bottom of funnel and last-mile engagements
• Drives Marketing Communications processes and deliverables with agency partner(s), including development / approval of SOWs, writing briefs/briefing agency, managing timelines, deliverables, and budget
• Co-ordinates with and manage regional agency partner(s)
• Oversees the breadth of the Marketing Communications mix including PR and media activities, sales collateral, advertising, conferences, trade shows, customer events, social media, and internal communication materials for the region
• Helps prioritize the budget allocation aligned with the business priorities – global and region - in conjunction with global Marketing Center of Excellences
• Functions as Content Management Platform strategic lead for region;
  Owns/manages content creation process within tool, for their regions/countries
• Compliance monitoring (brand, activation and in-region executions)
• Tradeshows/events activity coordination
• Adapts relevant Corporate communications plans and messaging for the regional market. Manages regulatory and legal review process for external facing materials for region to ensure we consistently release compliant materials. Ensures all communications materials are in line with company’s brand guidelines.

The Regional Marketing Communications position is well-suited for you if you:

• Have strong skills in marketing communications and content creation
• Excellent team player and collaborator while operating independently on initiatives
• Establishes high performance goals and standards
• Able to both drive and support major programs
• Able to withstand pressure during “high intensity” projects
• Strong interpersonal skills and excellent communicator
• Meticulous about detail
• Able to simplify complex / technical concepts and reduce complexity
• Proactive in sharing knowledge and expertise to progress business priorities

Qualified candidates will have:

• Bachelor’s degree or equivalent know-how in communications, marketing, or a related function
• 8-10 years of marketing communications experience, preferably in a global B2B environment;
  food and beverage industry experience a plus
• Proficient in Microsoft Office applications and related business and communication tools, including Adobe Acrobat, Photoshop;
  Knowledge of Salesforceand Pardot
• A comprehensive project portfolio that demonstrates your abilities in marketing communications planning, design, and implementation including new product launches and events
• Agency management experience
• Ability to thrive in a high-performance, matrix environment
• Strong project management skills
• Flexible, responsive and works well on own initiative
• Strong interpersonal skills and excellent communicator;
  strong presentation skills
• Good copy writing skills
• Excellent stakeholder management skills

Relocation Available? No

Relocation Available:

Yes, Within Country About Ingredion

Ingredion is a leading global ingredients solutions company. We make sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals.

We turn grains, fruits, vegetables and other plant materials into ingredients that make crackers crunchy, candy sweet, yogurt creamy, lotions and creams silky, plastics biodegradable and tissues softer and stronger. Our innovative ingredient solutions help customers stay on trend with simple ingredients and gluten-free or high-fiber foods that appeal to today's consumers.

Grounded in our values of Care First, Be Preferred, Everyone Belongs, Innovate Boldly and Owner's Mindset, we employ approximately 12,000 employees around the world. Our customers operate in more than 120 countries and represent 60 diverse sectors, including food, beverage, paper and corrugating, brewing and other industries.

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