Performance Marketing Specialist

About BondbloX
BondbloX simplifies bond investing by allowing investors to track &
trade bonds electronically – just like stocks. Founded in 2016, We are a team of debt capital market bankers and technologists, spread across Singapore, India &
Mexico, working to realise one vision:
Provide easy access to bonds for all investors. The BondbloX Bond Exchange is the world’s first fractional bond exchange, regulated as a Recognised Market Operator by the Monetary Authority of Singapore. Our institutional investors include Citi and MassMutual Ventures and our global custodians are Citi &
Northern Trust.

We are looking for a Performance Marketing Specialist who is keen to take up a challenging and rewarding role at an exciting fintech company. The ideal candidate is:

- Passionate about marketing and technology
- Has a proven track record of running strategic marketing campaigns with clear, measurable
Business outcomes
- Has excellent English communication skills
- Thrives on responsibility and ownership

Your Role:

- Work with senior management to design marketing strategies
- Preparing elaborate and detailed marketing plans
- Execute the marketing plans across Digital, Social and Content
- Take complete ownership of Ad budget and spends
- Managing Google and LinkedIn Ad accounts with specialization in Search Ads and Lead Gen
- Optimize campaigns and Ads regularly to improve performance
- Ensure accurate tracking of key metrics including free trial registration, successful onboarding, etc.
Across Google Analytics, Hubspot and internal dashboards
- Prepare reports for senior management on campaign performance and user flows across App and
Web
- Manage Social Media platforms
- Work with the editorial team to drive SEO in content creation and content programming
- Implement SEO best practices and off-page SEO best practices

What skill and experience are we looking for?
We are looking for a performance marketing specialist with the following skills and experience:

- 2 – 5+ years of experience as in digital marketing
- Strong communication skills both verbal and written. Ability to clearly articulate complex ideas.
- Proven SEM experience in handling PPC campaigns across search engines
- Experience with A/B and multivariate experiments
- Hands on experience on handling social media accounts
- Experience with Hubspot Sales Professional and email marketing is a plus
- Up-to-date knowledge of the latest trends and best practices in SEO and SEM
- Should have a proven academic record and academic details should be mentioned in the resume
- Working knowledge of HTML, CSS, and JavaScript development though not necessary is a plus
- Video creation / editing skills is a plus

Selection Process:

• 
  
• Interested Candidates aremandatorilyrequired to apply through the listing on Jigya. Only applications received through this posting will be evaluated further.
  
• Shortlisted candidates may be required to appear in an Online Assessment administered by Jigya
  
• Candidates selected after the screening test will be interviewed by BondbloX
  

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