Sr Consultant / Principal Consultant, Marketing Automation
descripción del empleo
Descripción del trabajo - Sr Consultant / Principal Consultant, Marketing Automation Sr Consultant / Principal Consultant, Marketing Automation Empresa :
Webhelp Tipo de empleo :
Tiempo completo México
Número de solicitantes
:
000+
Click to reveal the number of candidates who applied for this job. Solicite ya Solicite ya Descripción del trabajo - Sr Consultant / Principal Consultant, Marketing Automation Job Title:
Sr Consultant / Principal Consultant, Marketing AutomationJob Description The Marketing Automation Sr. Consultant/Principal Consultant is a strategic role in the digital marketing center of excellence (COE), driving client marketing automation and CRM strategy, personalization/journey capabilities, managing client project deliverables, and contributing as subject matter expert for team support as needed. This role serves as the primary point of contact and subject matter expert for integrated marketing automation strategy and execution workstreams. This role is responsible for coordination and execution of projects in the following areas:
Core Role Competencies:
1. Marketing Automation and Personalization Requirements &
Build Design a. Understands the business needs/problems that automation will help to solve and help to translate the business needs into actionable marketing automation program requirements. b. Work with business strategy teams and client marketing teams to develop requirements for an integrated, sales enablement and multi-channel marketing automation strategy for specific client needs including campaigns, rewards program launches, app updates, and program overhauls. c. Identify and engage digital marketing subject matter experts to align processes for audience planning, personalization opportunity assessment, measurement strategy, tagging and tracking/analytics, marketing automation/CRM, and content development work. d. Responsible for the requirements documentation and build of marketing automation programs within a variety of enterprise-scale marketing automation platforms such as Adobe Marketo, Salesforce Marketing Cloud and Microsoft Dynamics to build program templates within the respective platform. e. Responsible for collaboration with appropriate data analysts/teams in defining Key Performance Indicators (KPIs) that measure critical performance and compares performance against benchmark as well as best practice standards. 2. Client Management a. Serve as a senior marketing automation strategic consultant on enterprise-scale digital transformation and marketing maturity engagements. Support client data governance, marketing technology assessments, program design and modern marketing organizational strategy and planning. b. Manage ongoing client relationships with high-value consulting and business acumen to generate client satisfaction and trusted partner engagements. Role Responsibilities:
· Understand client’s business requirements and help to drive initiatives that translate them into strategic marketing automation and CRM roadmaps, governance and technical requirements. · Craft compelling customer journeys in leading Marketing Automation platforms such as Adobe Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. · Analyze customer data and behavior to identify key touchpoints and map out personalized experiences across the customer lifecycle (awareness, consideration, purchase, and loyalty). · Client management:
Maintain regular contact with clients, keeping in mind their level of maturity, capabilities, constraints, pain points, and provide timely and effective responses to all client questions. · Journey orchestration:
Master automated multi-channel journey experiences using platform tools like Journey Builder's visual canvas, incorporating email, SMS, push notifications, social media, and other channels. · Data-driven optimization:
Track and analyze journey performance, A/B test different elements, and refine journeys for continuous improvement. · Cross-functional Collaboration:
Work closely with Marketing, Sales, and other teams to ensure marketing automation strategies align with overall business goals. · Stay ahead of the curve:
Be passionate about marketing automation and keep up with the latest trends and tools in the marketing automation ecosystem. #ConcentrixCatalysLocation:
MEX Work-at-HomeLanguage Requirements:
Time Type:
If you are a California resident, by submitting your information, you acknowledge that you have read and have access to the Job Applicant Privacy Notice for California Residents Original job Sr Consultant / Principal Consultant, Marketing Automation posted on GrabJobs. To flag any issues with this job please use the Report Job button on GrabJobs. Solicite ya
Comparta este trabajo con sus amigos
¿Cómo llegar allá?
México
¿Cómo llegar allá? Ver trabajos similares en Marketing / Medios Tiempo completo a continuación Similar Empleo en Mexico People also search for Marketing ExecutiveTrabajos MarketingTrabajos View All Part-Time Jobs
Gracias por compartir!
Cuando tus amigos se registren en GrabJobs,
los verás enMyReferrals Explore los trabajos mejor pagados Marketing / Media Salaries
Actualice a Premium para ver la cantidad de solicitantes para este trabajo
Pasa a Elite para iniciar una conversación con el empresario
Dirección de correo electrónico
¿Por qué está informando sobre este trabajo?
I think it’s a discriminatory or offensive I think it’s fraudulent or a scam I think it’s trying to sell something unrelated to the job / it’s asking for money I think it contains incorrect or broken information Other Todos los anuncios de empleo están sujetos a las :
Condiciones de GrabJobs. Permitimos a los usuarios marcar los anuncios que puedan infringir dichas condiciones. Los anuncios de empleo también pueden ser marcados por el equipo de moderación de GrabJobs. Sin embargo, ningún sistema de moderación es perfecto, y marcar un anuncio no garantiza que vaya a ser eliminado.
Sé el primero en recibir las últimas ofertas de trabajo de Marketing Executive Full-Time en Mexico.
Correo electrónico
Nombre
Setup your job alert:
Frequency Correo electrónico
Please enter a Name and Password so you can update your Job Alerts in the future.
Nombre Create Password Al activar las alertas de empleo, acepto los Terms &
Privacy Policy de GrabJobs. Puedo darme de baja de las alertas de empleo en cualquier momento. Saltar
Has alcanzado el número máximo de alertas de empleo.
GrabJobs es el portal de empleo nº 1 en Mexico, que te conecta con miles de empleos clave ¡rápidamente! Encuentra los mejores trabajos de en Mexico, ¡solicita en 1 clic y consigue un trabajo hoy mismo!
#J-18808-Ljbffr