Social Media Manager & Content Strategist

Do you live and breathe social media? Can you craft captivating content that drives engagement and clicks?

We’re seeking a creative and data-driven Social Media Manager &
Content Strategist to join our growing team. You’ll be responsible for developing and executing a winning social media strategy that amplifies our brand voice, builds our social following and communities, and achieves our marketing goals.

Responsibilities:
– Develop and implement a cohesive social media strategy for multiple city-related content websites, ensuring brand consistency across all platforms.
– Create engaging and informative content calendars, including eye-catching Carousel ads, video reels, and written posts.
– Curate, and manage all published content (images, video, written) to engage target audiences, spark conversations, and encourage social sharing.
– Monitor, listen, and respond to users in a “Social” way while cultivating and engaging our online communities.
– Craft persuasive ad copy that entices users to click through to our website(s).
– Manage and maintain our social media presence, including posting content, responding to comments and messages, and engaging with our audience.
– Analyze social media data and identify trends to optimize content performance and campaign effectiveness.
– Further grown our website and social media following through newsletters, ensuring brand consistency across all platforms.
– Stay up-to-date on the latest social media trends and best practices.

Qualifications:
-1+ years of experience in social media marketing or a related field.
-Proven track record of creating engaging social media content that drives results.
-Experience with social media advertising platforms (e.G., Facebook Business Suite) a plus.
-Excellent writing and editing skills with a strong understanding of persuasive copywriting.
-Knowledge with the ability to interpret social media data and translate insights into actionable strategies.
-Excellent communication, collaboration, and time management skills.
-Passion for social media and a deep understanding of current trends and platforms
-Experience with creating video content (e.G., Reels, Stories)
-Experience with email marketing platforms

If you are interested in working in a fun, fast-paced work environment and receiving training that will take your social media skills to the next level reply to this posting with your resume and cover letter. This is a hybrid contract position for a candidate who lives in Northern New Mexico, Durango, CO or in the close surrounding area.

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